Part of the changes involved creating a new design frame produced as previously by Reynolds Tubes in Tyseley, Birmingham, England, where the traditional Featherbed frame had been produced since the 1950s, shipped for assembly at the Matchless works in Woolwich, London. Following the collapse of the old Norton parent-company AMC in 1966, a new business was structured to produce motorcycles using the name Norton Matchless Division, under a new parent company name of Norton Villiers Ltd.
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